Report · from PayPal
451 research Pathfinder Paper – building a winning payments strategy for Gen Z and Millenials
Convenience, versatility, and security. These are the digital-age shopping essentials — especially for the coveted Millennial and Gen Z markets who were born into the internet era.
- Format
- Report
- Published by
- PayPal
- Category
- Banking, Payments & Commerce
- Added
- 5 Jun 2026
About this report
Convenience, versatility, and security. These are the digital-age shopping essentials — especially for the coveted Millennial and Gen Z markets who were born into the internet era.
Our research shows Gen Z and millennials have an outsized impact on merchants. These consumers are the first to try new products, the most willing to pay for innovative products and the strongest advocates for the products they have tried. Modern companies need payment options that keep these shoppers enticed. Prioritizing payment choice and flexibility can help you win the loyalty of younger demographics and increase checkout conversion rate.
Download the report to learn how Paypal can help you win over this younger demographic and convert them into lifelong customers.
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